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Privacy Policy

How Pulses.ai collects, uses, and protects your personal information.

  • Last Updated: October 21, 2026
  • Effective: October 18, 2026
Contents

1. Overview

BRAINWARE DWC-LLC ("Pulses," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share and protect information when you visit our website (pulses.ai), contact us, use Pulses OS, or interact with Pulses Vision Devices and our other services.

Pulses is a Physical Intelligence company. Our devices turn what happens in a physical space into anonymous data, such as how long a queue is or how busy an area is, rather than video.

2. Privacy by Architecture

Pulses is designed so that video is handled on site, where it is captured.

  • Processing on site: Video is processed on the Pulses Vision Device or, where a customer connects its existing cameras, on Pulses equipment at the customer's site.
  • Anonymous data, not video: What leaves the device is anonymous data, not video. This anonymous data is what Pulses OS works with.
  • Event evidence: If a customer chooses to use event evidence, a short clip of an event can be sent, end-to-end encrypted, to the customer's on-site Pulses Compliance Guard so the event can be reviewed and closed. The clip stays on the customer's site, and the customer decides how long to keep it.
  • Information linked to a person: Features that link activity to a named person, such as a membership program or staff sign-in, are used only for people who have opted in. The customer that offers the feature manages that consent.

3. Information We Collect — Website

When you visit pulses.ai or contact us, we may collect:

  • Contact details: Your name, work email, phone number, company and job title, when you request a demo, an audit or a consultation, send us a message, ask for support or apply to become a partner.
  • What you tell us: The content of your messages and form answers, such as your industry or the project you have in mind.
  • Job applications: If you apply for a role, the information in your application, such as your CV, cover letter and profile links.
  • Usage data: Pages visited, time on page, referring site, browser and device type, and IP address, collected through cookies and similar technologies (see Cookies). When you send us a form, we may link it to how you found and used our website, such as the page you first arrived on, so we can understand your interest and reply more helpfully.
  • Consent records: The version of this policy you agreed to when you submitted a form.

4. Information We Collect — Platform

When a customer uses Pulses Vision Devices and Pulses OS:

  • Anonymous operational data: Counts, waiting times, time spent in an area, movement between areas, general visitor characteristics and similar operational data. This data is anonymous and does not include video.
  • Account data: Names and work email addresses of the customer's users, organization details and billing information.
  • Configuration data: Settings for Skills, AI Operators, connected systems and devices.
  • Service records: Information about how the service is running and how it is used, so we can support and improve it.

For platform data, the customer decides what Pulses OS does with the data from its sites and how long it is kept. We process that data on the customer's behalf, under our agreement with them. If you visited a site that uses Pulses and have a question about your data, please contact the organization that runs that site, and we will help them respond.

5. How We Use Information

  • Website data: To answer your inquiries, arrange demos, audits and consultations, review job applications, improve our website, and send you updates where you have agreed to receive them.
  • Platform data: To provide Pulses OS to customers, run the AI Operators they set up, produce reports and analytics, and maintain and improve the service.
  • Account data: To manage customer accounts, provide support, handle billing and send service messages.
  • Legal bases: Where the law requires a legal basis, we rely on one or more of the following: performing a contract with you or your organization, our legitimate business interests, complying with our legal obligations, and your consent. Where we rely on your consent, you can withdraw it at any time.

6. Information Sharing

We may share information with:

  • Service providers: Companies that help us run our business and our services, such as cloud hosting (Microsoft Azure), website analytics, form spam protection, email and billing. They process information on our behalf to provide their services to us.
  • Technology partners: Where needed to provide or support the service.
  • Legal requirements: When required by law, regulation, legal process or a government request.
  • Business transfers: As part of a merger, acquisition or sale of assets, subject to appropriate privacy protections.

We do not sell personal information, and we do not share platform data with third parties for advertising.

7. Your Rights

Depending on where you live, you may have the right to:

  • Access: Ask for a copy of the personal information we hold about you.
  • Correction: Ask us to correct personal information that is inaccurate.
  • Deletion: Ask us to delete your personal information.
  • Restriction: Ask us to limit how we use your personal information.
  • Portability: Ask for your personal information in a structured, machine-readable format.
  • Objection: Object to our use of your personal information based on legitimate interests, including for marketing.
  • Withdrawal of consent: Withdraw your consent at any time where we rely on it.

To exercise any of these rights, contact us at privacy@pulses.ai. We may need to confirm your identity before we act on a request. For platform data, we will work with the customer that runs the site, as described in section 4. You may also have the right to complain to your local data protection authority.

8. International Transfers

Pulses is based in Dubai, United Arab Emirates. In our managed cloud, Pulses OS data is held in Microsoft Azure regions in the UAE. Some of our service providers, for example for website analytics or email, may process information in other countries. Where information is transferred across borders, we take appropriate steps to protect it, as required by applicable law.

9. Data Retention

We keep personal information for as long as it is needed for the purpose we collected it for, or longer where the law requires it.

  • Platform data: The customer sets how long data is kept.
  • Event evidence: Clips are kept on the customer's site for as long as the customer chooses.

When information is no longer needed, we delete it or make it anonymous.

10. Security

We use appropriate technical and organizational measures to protect information, including encryption of data in transit and controls on who can access it. No system is completely secure, so we review and update these measures over time.

11. Cookies

Our website uses cookies and similar technologies to:

  • Make the site work.
  • Protect our forms from spam and abuse.
  • Understand how visitors use the site, through analytics services.

You can control or delete cookies in your browser settings. If you block some cookies, parts of the site may not work as intended.

12. Children's Privacy

Our website and services are intended for businesses. We do not knowingly collect personal information from children through our website or forms. If we learn that we have, we will take steps to delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the new version on this page with a new effective date. If a change is significant, we may also let customers know directly.

14. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights: