Legal
Terms of Service
The terms governing your use of Pulses products and services.
Last Updated: January 15, 2026|Effective: February 1, 2026
Contents
1. Acceptance of Terms2. Definitions3. Service Description4. Accounts & Access5. License & Intellectual Property6. Hardware Terms7. Data Ownership & Processing8. Service Level Agreement9. Payment & Billing10. Acceptable Use11. Limitation of Liability12. Indemnification13. Termination14. Modifications to Terms15. Governing Law & Disputes16. Contact
1. Acceptance of Terms
By accessing or using the Pulses platform, website (pulses.ai), Pulses Vision Devices (PVDs), AI Agents, Skill Store, or any related services (collectively, the "Services"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Services on behalf of an organization, you represent that you have authority to bind that organization to these Terms.
If you do not agree to these Terms, you may not access or use the Services.
2. Definitions
• "Platform" means the Pulses OS software platform, including Pulses CX, Pulses OPS, and Pulses Compliance intelligence products.
• "AI Agents" means the autonomous intelligence agents (CX Agent, OPS Agent, Compliance Agent) that operate within the Platform.
• "Skills" means the modular intelligence capabilities created through the Skill Store, whether pre-built or custom.
• "PVDs" or "Pulses Vision Devices" means the proprietary hardware devices (Pulses Vision, Vision Pro, Vision Tower, Vision Roam) manufactured and distributed by BRAINWARE DWC-LLC.
• "Metadata" means the structured, anonymized data generated by PVDs from physical spaces — including occupancy counts, dwell durations, movement patterns, and similar operational data.
• "Customer Data" means account information, configuration settings, custom Skills, and metadata generated through your use of the Services.
• "You" or "Customer" means the individual or entity accessing or using the Services.
3. Service Description
Pulses provides a Physical Intelligence platform that:
• Deploys proprietary vision hardware (PVDs) at customer-designated locations
• Processes visual data at the edge using on-device AI (NVIDIA Ampere architecture)
• Generates structured, anonymized metadata from physical spaces
• Delivers real-time intelligence through three AI Agents and configurable Skills
• Integrates with third-party systems via the Connector Registry
Pulses does not store, transmit, or provide access to visual imagery. The Services generate metadata only. This architectural constraint is enforced at the hardware level.
4. Accounts & Access
You must create an account to access the Platform. You are responsible for:
• Maintaining the confidentiality of account credentials
• All activities that occur under your account
• Ensuring that all users within your organization comply with these Terms
• Notifying us immediately of any unauthorized access
We reserve the right to suspend or terminate accounts that violate these Terms or pose a security risk to the Services.
5. License & Intellectual Property
Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to:
• Access and use the Platform for your internal business operations
• Deploy PVDs at your designated locations
• Create and deploy custom Skills through the Skill Store
• Access metadata generated by your PVD deployments
All intellectual property rights in the Services, including the Platform, AI Agents, Skill Store, PVD hardware, firmware, and AI models, remain exclusively with BRAINWARE DWC-LLC. You may not reverse engineer, decompile, or attempt to extract source code from any component of the Services.
Custom Skills created by you through the Skill Store are owned by you, subject to our underlying intellectual property in the Skill Store platform and AI infrastructure.
6. Hardware Terms
PVDs may be purchased or leased. For leased hardware:
• PVDs remain the property of BRAINWARE DWC-LLC
• You are responsible for physical security and reasonable care
• Tampering with, modifying, or attempting to extract firmware from PVDs is strictly prohibited
• PVDs must be returned upon termination of the lease agreement
For purchased hardware:
• Title transfers upon full payment
• Firmware and AI models remain licensed (not sold) and subject to ongoing license terms
• Hardware warranty: 24 months from date of delivery
• Silicon-level security features cannot be disabled or circumvented
7. Data Ownership & Processing
• Your Data: You own all Customer Data, including account information, configurations, and metadata generated by your PVD deployments.
• Anonymized Analytics: We may use anonymized, aggregated metadata (not attributable to any individual or customer) to improve our AI models, benchmark performance, and enhance the Services.
• No Visual Data: PVDs do not store or transmit visual imagery. This is an architectural constraint, not a configurable setting. We have no access to visual data from your deployments.
• Data Processing: We process Customer Data solely to deliver the Services, as further described in our Privacy Policy and, where applicable, our Data Processing Agreement (DPA).
8. Service Level Agreement
Platform Uptime:
• SaaS: 99.9% monthly uptime commitment
• Azure Tenant: 99.95% monthly uptime commitment
• On-Premise: Uptime governed by customer infrastructure
Support Response Times:
• Enterprise: 15 minutes (P0/Critical), 1 hour (P1/High)
• Pro: 1 hour (P0/Critical), 4 hours (P1/High)
• Starter: 4 hours (P0/Critical), 8 hours (P1/High)
SLA credits are available for qualifying downtime events as specified in your subscription agreement. Edge device uptime is not covered by platform SLA — PVDs operate independently and continue functioning during platform outages.
9. Payment & Billing
• Subscription fees are billed annually in advance unless otherwise specified in your order form.
• Hardware purchases are invoiced upon shipment.
• Hardware leases are billed monthly or annually per your agreement.
• All fees are in USD unless otherwise specified.
• Late payments may incur interest at 1.5% per month or the maximum rate permitted by law.
• We may suspend Services for accounts more than 30 days past due after written notice.
10. Acceptable Use
You agree not to:
• Use the Services for surveillance or identification of individuals in violation of applicable law
• Attempt to reconstruct visual imagery from metadata
• Reverse engineer, decompile, or extract source code from PVDs, firmware, or Platform
• Share account credentials or allow unauthorized access
• Use the Services to process data of children under 16 without appropriate safeguards
• Deploy PVDs in locations where privacy expectations exist (restrooms, changing rooms, private residences) without explicit consent
• Interfere with or disrupt the Services or other customers' use of the Services
• Use the Services in violation of any applicable law, regulation, or industry standard
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
• Our total liability under these Terms shall not exceed the fees paid by you in the 12 months preceding the claim.
• We shall not be liable for indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities.
• We are not liable for actions taken by AI Agents based on metadata analysis. AI Agent recommendations and actions are advisory in nature — you retain responsibility for operational decisions.
• We are not liable for third-party system failures that affect Connector Registry integrations.
These limitations apply regardless of the theory of liability (contract, tort, strict liability, or otherwise).
12. Indemnification
You agree to indemnify and hold harmless BRAINWARE DWC-LLC and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorney fees) arising from:
• Your use of the Services in violation of these Terms
• Your violation of any applicable law or regulation
• Your deployment of PVDs in prohibited locations
• Any claim that your custom Skills infringe third-party rights
13. Termination
• Either party may terminate with 30 days written notice at the end of the current subscription term.
• We may terminate immediately for material breach, including non-payment (after 30-day cure period), acceptable use violations, or security threats.
• Upon termination: access to the Platform ceases, leased PVDs must be returned within 30 days, and you may export your Customer Data for 30 days post-termination.
• Sections 5 (IP), 7 (Data Ownership), 11 (Liability), 12 (Indemnification), and 15 (Governing Law) survive termination.
14. Modifications to Terms
We may modify these Terms from time to time. Material changes will be communicated via email to registered customers at least 30 days before taking effect. Continued use of the Services after the effective date constitutes acceptance. If you do not agree to modified Terms, you may terminate your subscription before the effective date.
15. Governing Law & Disputes
These Terms are governed by the laws of the Dubai International Financial Centre (DIFC), United Arab Emirates, without regard to conflict of law principles.
Any disputes arising from these Terms shall be resolved through:
1. Good faith negotiation (30 days)
2. Mediation under DIFC-LCIA rules (60 days)
3. Binding arbitration under DIFC-LCIA Arbitration Rules
The seat of arbitration shall be Dubai, UAE. The language of proceedings shall be English.
16. Contact
For questions about these Terms of Service:
• Email: legal@pulses.ai
• Address: BRAINWARE DWC-LLC, Dubai World Central, Dubai, United Arab Emirates
• General inquiries: info@pulses.ai